Press Releases
February 11, 2008
First Advantage to Provide Consumer Leads on DealerTrack’s Leads Network
Lake Success, NY, February 11, 2008 ─ DealerTrack, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced that the Dealer Services segment of First Advantage Corporation (Nasdaq: FADV) has agreed to offer high-quality purchase request, subprime and bankruptcy consumer leads through the DealerTrack Leads NetworkTM. The DealerTrack Leads Network enables dealers to take greater control of the leads purchasing process by only buying the leads they need.
“We are pleased to have First Advantage, one of the industry’s largest leads providers, offer quality leads to our mutual dealer customers through the DealerTrack Leads Network,” said Mark O'Neil, chairman and chief executive officer of DealerTrack. “Since our launch last September, participation in the Leads Network by both dealers and lead providers has continued to grow, and it is now available in 49 states – excluding only Texas due to state regulations. Dealers have responded favorably to the opportunity to bid for and purchase only the leads they want. We continue to believe that Leads Network has the potential to fundamentally change how automotive leads are purchased, enhancing efficiency and profitability for dealers.”
“We are looking forward to leveraging our market presence through the DealerTrack Leads Network and enabling our customers to benefit from the systems’ flexibility and economic advantages,” said Howard L. Tischler, president of First Advantage’s Dealer Services segment, and a director of DealerTrack Holdings, Inc. “Dealers can now access and bid for First Advantage’s best-in-class special finance and purchase request leads, generated via both our off-line and Internet channels, directly through the Leads Network.”
The Leads Network is available to DealerTrack users on a pay-as-you-go basis, with no long-term contract or minimum purchasing commitment. The Network enables dealers to view leads from multiple providers in one convenient place when they login to DealerTrack. They can set the criteria they choose to screen leads – such as location, vehicle make and model, or credit status – and bid to purchase only the leads they want. Because the Leads Network is fully integrated with the DealerTrack platform, dealers can submit credit applications generated from the leads directly to connected lenders without reentering any customer data.
About DealerTrack
DealerTrack Holdings, Inc. (Nasdaq: TRAK) is a leading provider of on-demand software and data solutions for the U.S. automotive retail industry. Our solutions enable dealers to receive consumer leads, submit credit applications, compare financing and leasing options, sell insurance, vehicle accessories and other aftermarket products, document compliance, and execute financing contracts electronically. In addition, the DealerTrack Arkona DMS (dealer management system) is used by dealerships nationwide. Over 22,000 dealers, 500 financing sources, and many other service and information providers are active in the DealerTrack network. For more information, visit www.dealertrack.com.
About First Advantage Corporation
The Dealer Services segment of First Advantage Corporation (Nasdaq: FADV) processes millions of consumer transactions annually and is the leading provider of specialty credit reports and lead generation services to the automotive industry. First Advantage Corporation provides innovative products and services that mitigate risk by helping businesses, non-profit organizations and government agencies make more informed decisions. Headquartered in St. Petersburg, Fla., the company has 4,700 employees in 10 countries that support over 90,000 clients globally. More information about First Advantage is available at www.FADV.com.
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