Press Releases
January 15, 2007
First Advantage CREDCO Introduces Comprehensive Suite of Lead Generation Tools
Provides Automotive Dealers with High Quality, Targeted Prospects
First Advantage CREDCO, LLC, a wholly owned subsidiary of First Advantage Corporation (NASDAQ: FADV), a global risk mitigation and business solutions provider, today announced the introduction of Lead Prospector Solutions, a comprehensive suite of lead generation tools. Lead Prospector Solutions delivers consumer prospect leads to automobile dealerships in the U.S., enabling them to efficiently target in-market customers and sell more cars. The new product suite will be featured by First Advantage CREDCO in booth 2181 at the upcoming National Automobile Dealers Association (NADA) Annual Convention and Exposition in Las Vegas to be held Feb. 3-6, 2007.
First Advantage CREDCO’s Lead Prospector Solutions provide dealers with high-quality consumer prospects from a broad consumer lead base that includes Internet, demographically-targeted, bankruptcy and subprime leads. The solutions offered include:
- Lead Prospector Targeted – Uses predictive and segmentation technology powered by Polk® to deliver prospect leads that enable dealers to target the right customer with the right sales promotion, at the right time.
- Lead Prospector Bankruptcy – Features a proprietary lead collection system that informs when Chapter 7 bankruptcies will be discharged in a dealer’s market, up to 10 days earlier than any other source. Dealers get the advantage of early notification.
- Lead Prospector Internet – Delivers qualified Internet prospect leads from multiple Web sites and industry providers, enabling dealers to follow up with customers and focus on selling cars.
- Lead Prospector Subprime – Connects dealers with pre-qualified and in-market consumer leads, providing a steady stream of car-buying prospects.
Lead Prospector Solutions is integrated in a variety of key dealer sales and finance platforms, including Reynolds and Reynolds ERA® Dealership Management System, DealerTrack® and First Advantage CREDCO’s own online dealer portal, www.CREDCOServices.com. “Automotive dealers can now look to First Advantage CREDCO, known for its position as the nation’s number one provider of credit reporting services, for advanced lead generation solutions to help maximize their marketing campaign results and sales opportunities,” said Eric J. Rumsey, president of First Advantage CREDCO. “Lead Prospector Solutions lets dealers conveniently and securely select the types of quality leads that best suit their target market and their prospects’ typical buying process.”
About First Advantage CREDCO
First Advantage CREDCO, a wholly-owned subsidiary of First Advantage Corporation, processes millions of consumer transactions annually and is the leading provider of specialty credit reports and services to the automotive industry. The company also provides the automotive industry with comprehensive identity verification and consumer lead solutions.
About First Advantage Corporation
First Advantage Corporation (NASDAQ: FADV) combines industry expertise with information to create products and services that organizations worldwide use to make smarter business decisions. First Advantage is a leading provider of consumer credit information in the automotive, mortgage and subprime markets; business credit information in the transportation industry; lead generation services; motor vehicle record reports; supply chain security consulting; employment background verifications; occupational health services; applicant tracking systems; recruiting solutions; skills and behavioral assessments; business tax consulting services; insurance fraud, corporate and litigation investigations; surveillance; computer forensics; electronic discovery; data recovery; due diligence reporting; resident screening; property management software; renters insurance and consumer location services. First Advantage ranks among the top companies in all of its major business lines. First Advantage is headquartered in St. Petersburg, Fla., and has more than 4,500 employees in offices throughout the United States and abroad. More information about First Advantage can be found at www.FADV.com.
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