Press Releases
October 20, 2006
Reynolds and Reynolds Teams with First Advantage CREDCO to Deliver Prospect Leads to Automotive Retailers
DAYTON, Ohio, October 20, 2006 — The Reynolds and Reynolds Company (NYSE: REY) and First Advantage CREDCO, a wholly owned subsidiary of First Advantage Corporation (NASDAQ: FADV), are teaming to deliver pre-qualified consumer prospect leads to automobile dealerships in the U.S. With the leads, dealerships can efficiently target in-market customers and sell more cars.
In the agreement, Reynolds will provide a certified data interface between its flagship CRM solution, Contact Management, and First Advantage CREDCO’s Lead Prospector Solutions, a comprehensive suite of integrated consumer leads for automotive dealers. Reynolds will also provide the same certified data interface to those certified customer relationship management (CRM) providers in the Reynolds Certified Interface (RCI) program.
First Advantage CREDCO’s Lead Prospector Solutions provides dealers with high-quality consumer prospects from a broad consumer lead base that includes Internet, demographically-targeted, bankruptcy and subprime leads.
First Advantage CREDCO delivers the following categories of targeted and qualified prospect leads:
Lead Prospector Targeted – The targeted lead generation solution uses predictive and segmentation technology powered by Polk® to deliver prospect leads that enable dealers to target the right customer with the right promotion, at the right time.
Lead Prospector Bankruptcy – With a proprietary lead collection system, the First Advantage CREDCO system can access Chapter 7 bankruptcy information in a dealer’s market up to 10 days earlier than any other source. Dealers get the advantage of early notification.
Lead Prospector Internet – Delivers qualified Internet prospect leads from multiple Web sites and industry providers, enabling dealers to follow up with customers and focus on selling cars.
Lead Prospector Subprime – Connects dealers with pre-qualified and in-market consumer leads, providing a steady stream of car-buying prospects.
Now dealers can access leads such as these delivered directly to their Reynolds Contact Management application, from a participating CRM vendor solution in the RCI program or request to have them sent in another manner to the dealership. This solution enables dealers to focus on showing cars and closing deals, not generating prospect leads.
“Our expanded relationship with Reynolds enables our mutual customers to get access to quality consumer leads in an efficient, secure manner,” said Eric J. Rumsey, president of First Advantage CREDCO. “With the Reynolds’ interface and the Lead Prospector Solutions, dealers can maximize their marketing campaign results and sales opportunities.”
Scot Eisenfelder, senior vice president of Marketing and Strategic Planning and Solutions Management for Reynolds, said, “Reynolds continually looks for ways to better serve our customers and this partnership is an example of that. We continue to bring innovative products and services to dealers to help them better and more profitably sell cars and take care of customers.”
CRM vendors in the Reynolds Certified Interface program will be able to request the standard interface to First Advantage CREDCO’s Lead Prospector Solutions.
Since 1991, the two companies have enjoyed a successful business relationship based on CreditMaster®, First Advantage CREDCO’s private-labeled credit services brand. CreditMaster provides most REYNOLDSYSTEM™ dealerships with integrated, flexible credit reporting to help make fast, accurate, reliable delivery decisions.
About Reynolds
Reynolds and Reynolds (www.reyrey.com) has helped automobile dealers sell cars and take care of customers since 1927. Today, more than 15,000 dealers worldwide rely on Reynolds to help run their dealerships. In the U.S. and Canada, the REYNOLDSYSTEM™ combines comprehensive solutions, experienced people and proven practices that drive total dealership performance through a full range of retail Web and customer relationship management solutions, e-learning and consulting services, documents, data management and integration, networking and support and leasing services. Internationally, Reynolds serves dealers in more than 35 countries through a broad range of retailing solutions and consulting services.
About First Advantage CREDCO
First Advantage CREDCO, a wholly-owned subsidiary of First Advantage Corporation, processes millions of consumer transactions annually and is the leading provider of specialty credit reports and services to the automotive industry. Additionally, First Advantage CREDCO provides the automotive industry with comprehensive identity verification and consumer lead solutions.
About First Advantage Corporation
First Advantage Corporation (NASDAQ: FADV) combines industry expertise with information to create products and services that organizations worldwide use to make smarter business decisions. First Advantage is a leading provider of consumer credit information in the automotive, mortgage and subprime markets; business credit information in the transportation industry; lead generation services; motor vehicle record reports; supply chain security consulting; employment background verifications; occupational health services; applicant tracking systems; recruiting solutions; skills and behavioral assessments; business tax consulting services; insurance fraud, corporate and litigation investigations; surveillance; computer forensics; electronic discovery; data recovery; due diligence reporting; resident screening; property management software; renters insurance and consumer location services. First Advantage ranks among the top companies in all of its major business lines. First Advantage is headquartered in St. Petersburg, Fla., and has more than 4,300 employees in offices throughout the United States and abroad. More information about First Advantage can be found at www.FADV.com.
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