Press Releases
April 5, 2006
First Advantage CREDCO Introduces New Lead Prospector™ and MyMarket IQ™ Products
Auto Dealers to Gain Competitive Advantage
POWAY, Calif., April 5, 2006 — First Advantage CREDCO, LLC, a wholly owned subsidiary of First Advantage Corporation (NASDAQ: FADV), a global risk mitigation and business solutions provider, today announced the introduction of a new suite of customer acquisition and retention products, which includes Lead Prospector™ and MyMarket IQ™. The new product suite sets the pace for a series of advanced lead generation and post-campaign reporting tools, while supporting First Advantage’s overall expansion strategy in the automotive dealer market.
Both products, which debuted at the 2006 National Automobile Dealers Association (NADA) Convention on Feb. 11 in Orlando, Fla., are powered by R.L. Polk & Co.’s industry-leading consumer automotive data. First Advantage CREDCO, in conjunction with Polk information, is delivering comprehensive lead and reporting solutions for auto dealers. In particular, Lead Prospector and MyMarket IQ significantly improve consumer marketing results by detailing what products are currently selling in the industry, who’s buying them, and how to effectively reach qualified prospects.
Lead Prospector combines automotive, consumer demographic, and lifestyle information to create reliable prospecting data. MyMarket IQ provides comprehensive statistical data on the automotive market, enabling auto dealers to make informed decisions on managing inventory and strategies for increasing market share. Lead IQ, which is an integral reporting component of Lead Prospector, provides a unique capability for reporting marketing campaign results. The report details sales ranking by model for new and used vehicles, overall in-market dealer sales and other relevant data, which empowers auto dealers with an intelligent competitive analysis.
“We are excited about our relationship with R.L. Polk & Co. and what it means for our automotive customers,” said Kevin Clements, senior vice president of corporate development for First Advantage CREDCO. “Since our goal is to deliver the best possible lead and reporting solutions, it makes good sense to team with Polk, the premier provider of automotive information and marketing solutions, to bring our offerings to market.”
“We are pleased to work in conjunction with First Advantage CREDCO to help them bring their proprietary solutions to market,” said Andrew Price, vice president, Dealer Solutions Group for R.L. Polk & Co. Lead Prospector™ and MyMarket IQ™ are the first in a series of comprehensive lead solutions and innovative tools being introduced in 2006 by First Advantage CREDCO.
About First Advantage CREDCO
First Advantage CREDCO, a wholly-owned subsidiary of First Advantage Corporation, processes millions of credit transactions annually and is the leading provider of specialty credit reports and services to the automotive industry.
About First Advantage Corporation
First Advantage Corporation (NASDAQ: FADV) combines industry expertise with information to create products and services that organizations worldwide use to make smarter business decisions. First Advantage is a leading provider of consumer credit information in the mortgage, automotive and subprime markets; business credit information in the transportation industry; lead generation services; motor vehicle record reports; supply chain security consulting; employment background verifications; occupational health services; applicant tracking systems; recruiting solutions; skills assessments; business tax consulting services; insurance fraud, corporate and litigation investigations; surveillance; computer forensics; electronic discovery; data recovery; due diligence reporting; resident screening; property management software; renters insurance and consumer location services. First Advantage ranks among the top three companies in all of its major business lines. First Advantage is headquartered in St. Petersburg, Fla., and has more than 3,800 employees in offices throughout the United States and abroad. More information about First Advantage can be found at www.FADV.com.
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