Press Releases
October 3, 2005
First Advantage CREDCO Launches BKAutoLeads.com
Pre-Discharged Chapter 7 Bankruptcy Leads Now Available to Auto Dealers via New Web-Based Direct Marketing Solution
POWAY, Calif., Oct. 3, 2005 — First Advantage CREDCO, the leading provider of specialty credit reports to the automotive industry, today announced the launch of its new web-based bankruptcy lead marketing solution, BKAutoLeads.com.
BKAutoLeads.com is a subscription-based, turnkey direct marketing solution that gives auto dealers quick and easy access to high-quality bankruptcy discharge leads in their geographic region. Utilizing a proprietary collection system to electronically identify and gather the latest bankruptcy filings from courthouses nationwide, BKAutoLeads.com allows dealers to target their leads by bankruptcy status, geographic area and delivery frequency (daily, weekly or monthly).
“Our goal in creating BKAutoLeads.com was to give our automotive dealer customers a superior marketing tool to enhance their sales efforts on the front end of their operations,” said Patrick Colbert, senior vice president of First Advantage CREDCO. “With BKAutoLeads.com, we give dealers the ability to reach highly-motivated consumers at the most opportune moment – just as their bankruptcy is discharged. Since these consumers are ‘ready-to-buy’, BKAutoLeads.com will help dealers increase traffic to their lots, sell more cars and increase their profitability.”
In addition to gathering and transmitting the latest bankruptcy leads, BKAutoLeads.com features an integrated and easy-to-use direct marketing system that includes automated campaign management tools, proven marketing strategies and a library of professionally-designed promotional pieces—all accessible from the dealer’s laptop or desktop computer.
“One of the most valuable product features is BKAutoLeads.com’s ability to pinpoint when a Chapter 7 bankruptcy will be discharged,” said Colbert. “Using a sophisticated empirically-derived prediction process based on daily court-by-court analysis, we are able to deliver leads seven to ten days before they are actually discharged. This gives our customers a jump on their competition and a significant edge in their marketing campaigns.”
About First Advantage CREDCO
First Advantage CREDCO, a subsidiary of First Advantage Corporation, is the leading provider of specialty credit reports to the automotive industry. Processing millions of credit reports annually, First Advantage CREDCO is the automotive industry’s credit technology and service leader.
About First Advantage Corporation
First Advantage Corporation (NASDAQ: FADV) combines industry expertise with information to create products and services that organizations worldwide use to make smarter business decisions. First Advantage is a leading provider of business credit information in the transportation industry; consumer credit information in the mortgage, automotive and subprime markets; motor vehicle record reports; supply chain security consulting; employment background verifications; occupational health services; applicant tracking systems; business tax consulting services; insurance fraud, corporate and litigation investigations; surveillance; computer forensics; electronic discovery; data recovery; due diligence reporting; resident screening; property management software; renters insurance and consumer location services. First Advantage ranks among the top three companies in all of its major business lines. First Advantage is headquartered in St. Petersburg, Fla., and has 3,300 employees in offices throughout the United States and abroad. More information about First Advantage can be found at www.FADV.com.
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