Newsletters

June 2006

When it Comes to Leads, Buy Rates Matter Most

When it comes to lead generation solutions, you hear a lot about response rates, cost-per-lead and the volume of leads needed to reach potential customers. But are you focusing on the right metrics for tracking and measuring results?

If you’re not measuring results— particularly the buy rate—you’re probably not marketing as effectively as you could be. After all, buy rates are the most important factor in determining profits and measuring ROI.

So what’s the key to a successful marketing campaign that helps to deliver a strong buy rate? It starts with a qualified prospect list showing leads that are in-market and ready to buy.

9.3% Buy Rate

First Advantage CREDCO offers Lead Prospector, an advanced mailing list service that has delivered a proven 9.3% buy rate.* It’s true – more than 9% of all leads provided by Lead Prospector purchased a vehicle within 90 days. That leaves you with one important mission for your next marketing campaign: to make sure they buy from you, and not your competition.

In fact, First Advantage CREDCO offers a complete marketing solution that includes MyMarket IQ, a detailed competitive market analysis; Lead Prospector, a refined list of qualified prospects currently in the buying lifecycle; and Lead IQ, a postcampaign analysis report that lets you track weekly sales rates, which makes and models sold, as well as the top five selling new and used vehicles.

Benefits of Effective Marketing

And best of all, while you’re finetuning your overall marketing strategy, you’ll be paving the way for increased sales, improved lead generation, enhanced brand awareness and greater customer loyalty.

News Spots

California Law: Car Buyers Bill of Rights effective July 1

As you may know, starting July 1, 2006 under the Car Buyer’s Bill of Rights, all California auto and RV dealers will be required to deliver a Credit Score Disclosure Notice – prior to the sale or lease of a vehicle – to California residents whenever a credit report is ordered. To help you remain compliant with the law, First Advantage CREDCO is going to be offering this service FREE to all customers!

ProScan OFAC Expanded

Effective April 2006, OFAC updated its list with the Palestinian Legislative Council program (Program Cod NSPLC). To ensure your compliance, this list is now automatically included in our ProScan OFAC screening at no extra cost.

*Source: Survey conducted by R.L. Polk & Co. from June 2004 to June 2005. Individual results may vary.

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