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June 3, 2008

First Advantage CREDCO Upgrades Bankruptcy Leads System

Poway, Calif. First Advantage CREDCO, a leading provider of automotive sales leads and credit reporting solutions, has announced the availability of an all-new, upgraded bankruptcy leads system. Now integrated with the company’s online service center, CREDCOservices.com, participating U.S. automotive dealers can take advantage of an improved Web-based interface for easy leads management, automatic lead delivery, professionally designed fulfillment letter templates and more, according to the company. The upgraded bankruptcy leads system features automatic lead delivery via e-mail on a daily basis. Prompt electronic notification allows dealers to act quickly on prospects that are potentially in-market for a new or used vehicle, and to efficiently manage the sales and leads cycle.

“The integration of our bankruptcy leads solution makes it even easier for our dealer customers to conveniently and securely select the leads they need to reach their target audience,” said Eric Rumsey, president of First Advantage CREDCO. “Dealers can now better manage the bankruptcy leads process – plus access and manage a broader offering of quality consumer prospects that include Internet, demographically targeted and subprime leads – from a single, convenient location.”

The bankruptcy lead fulfillment process has been modified to deliver newly designed prospect letter templates, featuring variable data fields for customized messaging, and twice-weekly mail drops for prompt delivery of promotional campaigns. Dealers also get a free monthly tracking report, Lead IQ, to monitor vehicle sales and their specific campaign results.

Launched early last year, the CREDCO Service Center was designed to provide automotive dealers with 24/7 online access to First Advantage CREDCO’s products and services. With credit reporting services at its core, the online service center provides access to the company’s growing family of products, which includes lead generation solutions, identity verification, compliance and portfolio-management tools.

First Advantage CREDCO’s bankruptcy leads are part of a larger suite of lead generation tools called Lead Prospector Solutions. The comprehensive leads suite provides dealers with high-quality consumer prospects from a broad lead base that also includes Internet, demographically-targeted and subprime leads.

Source: Special Finance

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